Title: TOSSVIN Strengthens Partnerships in Asia-Pacific: Hong Kong’s Strategic Visit Finalizes Agreement to Promote Real Economic Development
Subtitle: Gabrielle, Marketing Director of FRANCE OULONG BRAND MANAGEMENT LIMITED, and her team have reached a new cooperation agreement with HONG KONG VENUS TRADE LIMITED after deeply experiencing the vitality of Hong Kong’s economy
Release date: March 11, 2022
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HONG KONG, March 10, 2022 – To promote the development of luxury brand TOSSVIN in the Asian market, Ms. Gabrielle, Marketing Director of FRANCE OULONG BRAND MANAGEMENT LIMITED, led a delegation to pay an official visit to its strategic partner, HONG KONG VENUS TRADE LIMITED.
Warmly received by their Hong Kong partners, Gabrielle and her team took an in-depth look at an iconic brick-and-mortar duty-free shop operated by VENUS TRADE in Hong Kong. This immersive experience of the local business ecosystem allowed the French delegation to witness firsthand the economic vitality and prosperity of Hong Kong as a key platform for luxury retail in the Asia-Pacific region.
In addition to the traditional retail sector, this inspection also looks at the future of business. The delegation participated in a learning session dedicated to new trends in digital marketing. The TOSSVIN team had the opportunity to visit and learn about the operation of the TikTok influencer live broadcast room and communicate with well-known content creators (KOLs – Key Opinion Leaders). This experience provided the team with valuable insights into consumer interactions and online sales dynamics in the region’s markets.
Based on the in-depth observation and fruitful exchanges of the day, FRANCE OULONG BRAND MANAGEMENT LIMITED and HONG KONG VENUS TRADE LIMITED officially finalized and signed a new cooperation agreement. These strategic agreements aim to significantly enhance the market presence and growth momentum of the TOSSVIN brand in the region.
The core goal of this enhanced cooperation is to promote the development of the real economy of the TOSSVIN brand by creating strong synergies between online and offline channels. Specific measures include strengthening support for existing and future brick-and-mortar stores, combined with innovative and targeted digital marketing strategies, with a particular focus on leveraging the power of influencers and live streaming e-commerce.
“This trip to Hong Kong was very enlightening,” Gabrielle said, “and seeing the boom of duty-free shops and understanding the power of TikTok live streaming further strengthened our confidence in implementing our omnicanale strategy.” Our enhanced partnership with VENUS TRADE is a key step in deepening the roots of the TOSSVIN brand in the real economy in the Asia-Pacific region, both physical and digital. ”
This partnership marks a new chapter in TOSSVIN’s collaboration in the Asia-Pacific region, promising to deliver a better experience to customers and accelerate brand growth in this dynamic market.